Sale posters and coupons aren’t the only ways to make sales. You can use lights to your advantage, too. LED retail lighting can be used to create an environment that makes shoppers feel welcome and caters to their needs and expectations. Use LED store lighting to draw people in, to keep them focused, to guide them throughout your store, and to save money. There are so many ways that the right lighting can be beneficial to customer satisfaction and sales. Take a look at the following list of do’s and don’ts to achieve store lighting that will help you reach your goals.

There’s more to effective LED retail lighting than meets the eye. Creating an efficient lighting system that looks how you want while promoting products, making customers feel comfortable, and, in turn, increasing sales involves knowing the technical details of potential bulbs and fixtures. These details include efficacy, color-rendering index (CCT), and intensity.

Intensity/Lumens

In the past, the brightness of incandescent, halogen, fluorescent, or high-intensity discharge (HID) lights was measured by wattage. Now, a common method for measuring brightness is lumens. The higher the lumens, the brighter the bulb. Comparable wattage is always listed on our product pages for compatible products. If you’re upgrading from incandescent to LED and want a bulb or fixture that’s similar in brightness, you can use lumens for an estimate of what incandescent wattage would be. Simply remove the last number of the lumen value. The number that’s left represents estimated incandescent wattage. As an example, an LED light that emits 600 lumens is approximately as bright as a 60-watt incandescent bulb.

Efficacy

As a business owner or manager, you’re most likely concerned with getting the biggest bang for your buck. By paying attention to efficacy, you can make sure that you get the most light for the amount of power the bulb or fixture consumes. Efficacy is the amount of visible light that is produced with a certain amount of power (watts). You can determine the efficacy of a product by dividing its lumens by the watts it consumes. For example, a bulb that emits 480 lumens and consumes eight watts of power (480/8) has an efficacy of 60 lumens per watt. A bulb with this efficacy would be a much better option than one that emits 480 lumens at 12 watts.

CCT

CCT indicates the hue and tone of white light emitted from a specific bulb or fixture. CCT is measured in Kelvins (K), which is similar to degrees in Celsius. Different temperatures on the Kelvin scale represent different colors. For example, light at 2000K-3500K looks more orange/yellow and is called ultra warm or warm white, and as temperature increases in Kelvins, color changes to more of a “paper white” known as natural or neutral white (between 3500K and 5100K) and finally into a bluish-white known as cool white (5100K+).

The color temperature you choose will depend on the mood and shopping experience you want to give your customers. A retailer like Hollister for instance, who strives to create a laid-back, relaxed atmosphere, utilizes warm white and even ultra-warm white lights. Add on the cozy furniture setup and music and it’s clear that the goal is to get customers to hang out, relax, and spend more time in their store. Logic says that the more time you spend in a store, the higher the chances are that you’ll buy something.

Bed Bath and Beyond, on the other hand, uses a different approach to make sales. Their stores are filled with bright natural white light to showcase the wide variety of products that they offer. Customers are going to struggle in a store like BBB if it’s dimly lit. Knowing whether or not a shirt looks good is a lot different than buying new pots and pans. Dim light is flattering and more forgiving when customers are trying on clothes, but it won’t help you read whether or not your pans are dishwasher safe or scratch resistant. The lighting you choose should mesh well with the products you’re trying to sell. Using lighting to set the mood is a great idea so long as that mood doesn’t impact a customer’s ability to shop.

One of any retailer’s main goals when choosing lighting is to make sales. Use light to your advantage when trying to highlight certain things or create visual appeal. Make it obvious where new arrivals or sale items are. Use light to create a path that will guide customers through your entire store. Use LED sign modules for your store window or LED light boxes that feature your products. Anything unique, whether it’s cove lighting, lighting under a set of shelves, decorative light fixtures, or simply how you arrange your lights, is more likely to catch someone’s eye.

There are so many retail lighting options to choose from. Take a look at the list below to see some of the possibilities.

LED tube lights for fluorescent light fixtures

LED strips or puck lights for display case and shelf lighting

Retrofit can lights

Sign modules for store windows or creating custom signs

Canopy lights for outdoor overhangs

If your floor plan is constantly changing, it might be best to install a retail lighting system that can be changed as well. Track lights or gimbal and eyeball can lights can all be aimed in different directions. Depending on the products you’ll be displaying, you might also want to order new bulbs of varying intensities or color temperatures for these fixtures.

There are numerous places that are easy to overlook when planning your retail lighting project. Don’t forget the fitting rooms. This is where shoppers ultimately decide if a clothing item will work for them. Natural or warm white light is best, and a high-CRI LED light will show colors most accurately.

Illuminate aisles to guide customers through the store. Shoppers shouldn’t feel like they’re lost in a maze. Give them a sense of direction to know how to get where they want to go.

Don’t make it hard for customers to leave your store. Use LED light bulbs for exit sign backlighting and spotlighting. These lights are especially important during power outages or in emergencies.

If you’re putting your products on shelves, overhang from other shelves can cause shadows or limit light to the area. LED strip lights are a great solution for this. They have adhesive backings for easy installation, and most can be cut to fit the area that needs lighting. If you’re not crazy about the look of a strip under your shelves or if you want to eliminate hot spots (bright points of light), you can create your own LED strip light fixture using an aluminum channel and diffusing lens.

Make sure the checkout and customer service areas can be found easily in your store. Use different lighting or more lighting to make it stand out. Get creative with LED strip light fixtures around the counter, an edge-lit sign, or a custom-printed LED light box.

You might think that your parking lot has nothing to do with sales, but that is incorrect. If your parking lot is dimly lit, your store is not only less visible, but it’s also not as safe as it could be. A poorly lit parking lot can make customers feel uncomfortable and can lead to accidents. It can also be a problem for capturing security footage.  

blog post for more information.

To see more retail lighting options, visit our commercial lighting category, indoor and outdoor LED lights can also be found in our light box, fixtures, landscape categories.

House wiring has undergone some dramatic changes in the last hundred years. What was once a relative luxury is now accessible (and even required) in just about everyone home in the country. That isn’t to say that all wiring is created and maintained equally, nor can we confidently say that any Des Moines home is safe for your family without giving it an on-site look.

If you’ve ever done a renovation or addition to your home, you know the nightmare that city and county building codes can be. It seems like someone at the city and county clerk’s office is sitting around all day dreaming up new ways to make your progress come to a screeching halt. While your home may not have been built anywhere near today’s level of code, it still works just fine. Right? Well, while some building codes may be a tad excessive, often they use technologies that the electricians of the past would love to have had a chance to use. While it may come as an inconvenience, remind yourself that the technology available today can keep you and your family safe in a number of impressive ways. From safer walls and greatly decreased risk of house fire to GFCI outlets that will automatically detect an unsafe circuit and trip the breaker, killing the power and potentially saving a life.

Homes built after the 1940s were made with far safer wiring than any before that. Hopefully, by now, any home that predates that period would be completely re-wired with a new electrical panel for the longevity of the home, but this is wishful thinking. Today, millions of homes across the country and a good deal in Des Moines are essentially ticking time bombs, putting all of those inside at risk for electrocution or worse. While we don’t want to spread fear heedlessly, if you are considering the purchase of, or currently own, an older home, then you should get in touch with a licensed electrician to check the safety of your electrical system. Hopefully, everything will look and respond correctly, but there could easily be opportunities for improving the safety of your home.

In addition to the much older homes in the Des Moines area, newer homes are home to their own problems. If you ever notice an outlet begin to stop working unexpectedly, hear a buzzing in the wall, or even feel a current running, then you should make calling an electrician your top priority. Thousands of homes catch fire every year due to poor or faulty wiring, making this nothing to wait on, ignore, or even attempt to DIY; electricians should handle any blatant problems with your house wiring to keep your home safe. With homes popping up in and around Des Moines, our electricians have seen a surprising number of errors that could have been avoided by a more attentive installation, but that is a blog for another time.

If you suspect that your home’s wiring may be facing some issues, it really isn’t worth delaying to get in touch with the local electricians at Electrical Gurus. We have the tools and experience necessary to quickly determine what, if anything, the problem may be and then implement a fix that will keep your family safe. We understand how important it is to find affordable, trustworthy service for your household, which is why we take each call seriously and employ only the best local electricians.

The alfresco areas on your property may be open-to-the-sky, semi-enclosed or entirely covered. These spaces add to the expanse and functionality of the indoor spaces and make your yard more functional. Having an outdoor feature like a patio or deck is a great way to make optimum use of the outdoor areas on your property.

But you also need to have the right type of lighting systems installed, if you want to use these areas optimally after dark as well. When you are getting your patio designed and installed, it’s a good idea to get the outdoor lighting planned and installed as well.

A skilled and experienced electrician will be able to provide ideas and designs on the type of lighting installations that can be added to your yard spaces. When you have well-illuminated outdoor areas on your property, you are more encouraged to use them and it adds to the safety of your home as well. Here are some tips to light up your patio and garden spaces:

The right type of lighting can have a significant impact on the way the spaces look. Even the most well-designed and well-installed patios and landscapes can look lack-lustre and drab if they aren’t illuminated well. Outdoor lighting is about getting the mood and ambience right. A skilled electrician would be able to advice you on which types of fittings and fixtures, colours, placement and sizes will complement the look of your home and the landscaping. There are a number of different types of light fixtures that can be installed on your patio, such as:

As you can see, there are a number of different types of lighting that can be added to the patio and garden space to add to their functionality and aesthetics and create the right mood and ambience.

Technology giant Google made its start as a search engine, subsequently branching into email, cloud storage, advertising and so much more. Now the company from Mountain View is surging forward with a new application, promising to tell consumers if their roofs are suitable for installing solar panels. The program, called Project Sunroof, works in conjunction with Google Maps to analyze your roof's size, orientation and shade levels to tell you at a glance how much solar energy you could get from it. Read on to learn more about how this convenient software works and how it can help you.

A Mix Between a Solar Electrician and a Search Engine

The program is simple to use – all you have to do is enter your address, and Google does the rest. According to the company, the program analyzes all of the following to determine how much sunlight you can soak up:

The program also provides information about what tax credits are available in your area as well as the local rules regarding selling solar energy back to the utility company when your panels are producing more than you need. It then spits out a recommended installation size, which you can modify based on how much electricity you actually consume according to your average electricity bill.

Pay Nothing and Start Saving Today

Google's entry into the solar market comes at a time when the options for solar are expanding, including the ability to lease panels from solar companies and enjoy savings on your utility bills while paying nothing for the installation and setup. A good setup can last for 30 years or more, with little to no maintenance from an electrician once the installation is completed.

Of course, solar isn't for everybody, since many roofs might be too shaded or otherwise not suitable, and some states still don't have good solar policies. Therefore, Project Sunroof can be a good place to get started to see if your house is a prospect before you even call a solar electrician. Currently, the program is working on a trial basis in Boston, San Francisco and Fresno, with more cities sure to be on the way.

Don't Forget About Human Experts Just Yet

Of course, even a technology company as powerful and ubiquitous as Google can't fully substitute for an experienced solar technician when it comes to analyzing how you can benefit from panels. If a Google query indicates that your home is a good candidate, have a qualified electrician or solar expert make the final determination and help you decide if solar panels are right for you.

Heating a garage is no longer a challenge with our new electric heat units.  Wake up to a warm car and not a block of ice!  Have a 2 story home with a cold bedroom above the garage?  Heating the garage with an electric heater can make that room above comfortable again in the winter months.  The stylish and effective garage heater puts out a warm 4,000 watts of efficient electric heat.  We can mount the electric heater to the ceiling and not take up your precious floor space.  A ceiling mounted unit also reduces the chance of a combustible object coming in contact with the heater.  Our electric heaters mount up and out of everyone’s way, you wont if know they are there other than the warm electric heat they produce!

We install a variety of electric heaters in garages, shops, sheds or any place you need heat.  The electric heaters come in 3 striking colors red, yellow, and stainless steel to match your spaces décor.  The unit comes equipped with a quiet helicoidal fan and is a thermal protected unit with built in automatic reset with a permanently lubricated motor.

These garage heaters can make you sweat.  But no need to waste that heat, we can install a wall mounted thermostat to control your level of comfort.  With 4000 watts of power at 240 volts you will need a dedicated circuit to provide safe reliable power.  But don’t be discouraged, our highly trained electricians can get the proper power needed to get you warm today.  Our licensed electricians posses years of experience. They know how to get the job done right the first time!