In this digital age, having a strong online presence is vital to attract new employees and clients. However, with a few simple tools, any residential or commercial electrical contractor can quickly and easily set up a website. They can also create advertisements and build an online brand. Digital marketing is now accessible to the masses.

Even with a proper website, social media profiles, and company listings, it can be difficult to be noticed online. This is where search engine optimization (SEO) comes in. This is a method of making your website appear in the top search results for a given search term. For example, if a user searches for “electrical companies in [your city]”, SEO will ensure that your website appears in the top results.

This can be a complicated process, so SEO experts exist that can handle this task for a fee. Otherwise, an active social media presence will boost your SEO, as Google and other search engines are able to gather and combine data from all over the internet. The larger your online presence, the more likely it is that your company will appear in the top results.

Digital marketing can be simultaneously simple and complex, but with these recommendations, any contractor can start building an online reputation. There are a variety of options to suit any size company. With the right ideas and good management, you can drive traffic, clients, and good employees to your business.

In light of recent tragic events in our community, Custom Electrical Services will be handing out Blue Lives matter bracelets to all our service customers for the entire month of November starting next week.  Our service technicians will also be wearing the Blue Lives matter bracelets.  Our hearts go out to the families of Urbandale Police Officer Justin Martin and Des Moines Sgt. Tony Beminio as well as all affected by these senseless and cowardly murders.  If you would like to make a donation to the families of either Officer Martin or Sgt. Beminio you can do so with through the  Des Moines Police Officers Credit Union.

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