Sale posters and coupons aren’t the only ways to make sales. You can use lights to your advantage, too. LED retail lighting can be used to create an environment that makes shoppers feel welcome and caters to their needs and expectations. Use LED store lighting to draw people in, to keep them focused, to guide them throughout your store, and to save money. There are so many ways that the right lighting can be beneficial to customer satisfaction and sales. Take a look at the following list of do’s and don’ts to achieve store lighting that will help you reach your goals.

There’s more to effective LED retail lighting than meets the eye. Creating an efficient lighting system that looks how you want while promoting products, making customers feel comfortable, and, in turn, increasing sales involves knowing the technical details of potential bulbs and fixtures. These details include efficacy, color-rendering index (CCT), and intensity.

Intensity/Lumens

In the past, the brightness of incandescent, halogen, fluorescent, or high-intensity discharge (HID) lights was measured by wattage. Now, a common method for measuring brightness is lumens. The higher the lumens, the brighter the bulb. Comparable wattage is always listed on our product pages for compatible products. If you’re upgrading from incandescent to LED and want a bulb or fixture that’s similar in brightness, you can use lumens for an estimate of what incandescent wattage would be. Simply remove the last number of the lumen value. The number that’s left represents estimated incandescent wattage. As an example, an LED light that emits 600 lumens is approximately as bright as a 60-watt incandescent bulb.

Efficacy

As a business owner or manager, you’re most likely concerned with getting the biggest bang for your buck. By paying attention to efficacy, you can make sure that you get the most light for the amount of power the bulb or fixture consumes. Efficacy is the amount of visible light that is produced with a certain amount of power (watts). You can determine the efficacy of a product by dividing its lumens by the watts it consumes. For example, a bulb that emits 480 lumens and consumes eight watts of power (480/8) has an efficacy of 60 lumens per watt. A bulb with this efficacy would be a much better option than one that emits 480 lumens at 12 watts.

CCT

CCT indicates the hue and tone of white light emitted from a specific bulb or fixture. CCT is measured in Kelvins (K), which is similar to degrees in Celsius. Different temperatures on the Kelvin scale represent different colors. For example, light at 2000K-3500K looks more orange/yellow and is called ultra warm or warm white, and as temperature increases in Kelvins, color changes to more of a “paper white” known as natural or neutral white (between 3500K and 5100K) and finally into a bluish-white known as cool white (5100K+).

The color temperature you choose will depend on the mood and shopping experience you want to give your customers. A retailer like Hollister for instance, who strives to create a laid-back, relaxed atmosphere, utilizes warm white and even ultra-warm white lights. Add on the cozy furniture setup and music and it’s clear that the goal is to get customers to hang out, relax, and spend more time in their store. Logic says that the more time you spend in a store, the higher the chances are that you’ll buy something.

Bed Bath and Beyond, on the other hand, uses a different approach to make sales. Their stores are filled with bright natural white light to showcase the wide variety of products that they offer. Customers are going to struggle in a store like BBB if it’s dimly lit. Knowing whether or not a shirt looks good is a lot different than buying new pots and pans. Dim light is flattering and more forgiving when customers are trying on clothes, but it won’t help you read whether or not your pans are dishwasher safe or scratch resistant. The lighting you choose should mesh well with the products you’re trying to sell. Using lighting to set the mood is a great idea so long as that mood doesn’t impact a customer’s ability to shop.

One of any retailer’s main goals when choosing lighting is to make sales. Use light to your advantage when trying to highlight certain things or create visual appeal. Make it obvious where new arrivals or sale items are. Use light to create a path that will guide customers through your entire store. Use LED sign modules for your store window or LED light boxes that feature your products. Anything unique, whether it’s cove lighting, lighting under a set of shelves, decorative light fixtures, or simply how you arrange your lights, is more likely to catch someone’s eye.

There are so many retail lighting options to choose from. Take a look at the list below to see some of the possibilities.

LED tube lights for fluorescent light fixtures

LED strips or puck lights for display case and shelf lighting

Retrofit can lights

Sign modules for store windows or creating custom signs

Canopy lights for outdoor overhangs

If your floor plan is constantly changing, it might be best to install a retail lighting system that can be changed as well. Track lights or gimbal and eyeball can lights can all be aimed in different directions. Depending on the products you’ll be displaying, you might also want to order new bulbs of varying intensities or color temperatures for these fixtures.

There are numerous places that are easy to overlook when planning your retail lighting project. Don’t forget the fitting rooms. This is where shoppers ultimately decide if a clothing item will work for them. Natural or warm white light is best, and a high-CRI LED light will show colors most accurately.

Illuminate aisles to guide customers through the store. Shoppers shouldn’t feel like they’re lost in a maze. Give them a sense of direction to know how to get where they want to go.

Don’t make it hard for customers to leave your store. Use LED light bulbs for exit sign backlighting and spotlighting. These lights are especially important during power outages or in emergencies.

If you’re putting your products on shelves, overhang from other shelves can cause shadows or limit light to the area. LED strip lights are a great solution for this. They have adhesive backings for easy installation, and most can be cut to fit the area that needs lighting. If you’re not crazy about the look of a strip under your shelves or if you want to eliminate hot spots (bright points of light), you can create your own LED strip light fixture using an aluminum channel and diffusing lens.

Make sure the checkout and customer service areas can be found easily in your store. Use different lighting or more lighting to make it stand out. Get creative with LED strip light fixtures around the counter, an edge-lit sign, or a custom-printed LED light box.

You might think that your parking lot has nothing to do with sales, but that is incorrect. If your parking lot is dimly lit, your store is not only less visible, but it’s also not as safe as it could be. A poorly lit parking lot can make customers feel uncomfortable and can lead to accidents. It can also be a problem for capturing security footage.  

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To see more retail lighting options, visit our commercial lighting category, indoor and outdoor LED lights can also be found in our light box, fixtures, landscape categories.

Many homeowners know the pride and satisfaction that results from completing DIY repairs and improvements. But when it comes to electrical work, the stakes of making a rookie mistake can be high.

There are several common electrical projects that aren’t complicated or extensive, but even the simplest jobs can result in serious injury or property damage if they’re performed improperly. Before making any plans to engage in a DIY electrical project, it’s important to know the risks.

What Can Go Wrong

Electricians undergo an enormous amount of training in order to earn the licenses and certifications they need to do their work. That’s because mistakes could not only be dangerous for them, but also for anyone in the homes or buildings they’re working on. Even if you know your way around the circuit box, here’s what an electrical mishap can bring:

Hiring Electricians Saves Money

One of the most common reasons why electrical novices attempt this sort of work is to save money. But that plan can easily backfire even if no one gets hurt in the process.

Poorly performed electrical work can spark destructive fires. It can also fry circuits, destroy fixtures and even damage major appliances. When things go wrong, the cost of repairs is usually several times what it would cost to hire an electrician in the first place.

Making matters much worse, homeowners insurance companies will typically ask for confirmation that electrical work was performed by a licensed electrician before covering any damage from a related event. If your insurance carrier learns that you did the work on your own to save a few dollars, you could lose your claim or even invalidate your policy. Be sure you understand your full policy details before engaging in DIY work.

Know the Code?

When you hire an electrician, you’re not just passing the risk along to a professional -- you’re hiring someone who has knowledge you don't even realize your lacking.

Electrical work is constantly getting safer and more reliable through updates to the electrical code. Licensed electricians are required to keep up with this code as it evolves, so when you work with a professional, you can count on receiving the safest electrical work possible. When you go it alone, you may follow outdated methods because you weren’t aware of the code update.

Don’t take a chance. Your life and home are too valuable. When you need electrical work performed safely and properly, call upon your knowledgeable, licensed, local electricians.

We talk often about how electricity can be a double-edged sword that can help and but also harm. While making sure your house is wired correctly it is also important that you have put safeguards in place to protect yourself and your valuables from accidents. Surge protectors do just that, and they can be applied to an entire house as well for extra protection. Let’s get into more detail about how surge protection applies to you.

A surge happens when there is an excessive flow of electricity through a circuit or electrical connection. Devices will take in electricity they need to function properly, but in certain cases such as electrical storms or problems in your home wiring, too much electricity will be pumped through the electrical system. Much like taking too much water can be harmful to us, the electrical device will “drown” in the excess electricity and become damaged. This is why we use power bars on many of our larger electronics like computers and TV’s.

Surge protectors will help keep your electronics safe as well as yourself. If there is excess electrical flow, the electricity could jump to a nearby person and seriously injure them. Being smart with your protection and guarding your valuables can prevent you from needing to purchase a new TV or computer after a night of lightning. While we do use surge protectors around our home, it is important to have layers of protection. Similar to a car’s metal design and airbag system, there are layers to protect the person or item behind them.

Entire home surge protectors can be applied to the home’s breaker panel to protect specific circuits from surges. For example if you have an entertainment system on one circuit that requires a lot of electricity to run, it would be a good idea to connect a surge protector on this circuit in the breaker panel. This would add a first layer of protection to the electronic devices, and if a surge does trickle through the first line of defense, the power bar surge protector will protect from the second.

While the home electrical system is designed to protect you and your valuables, accidents happen when you least expect it. Protecting yourself against these situations is important. Contact your local Expert Electrician to find out more about how you can protect your family and your belongings with home surge protectors.

It is natural for you to want to take care of some of the small things around your house. Sometimes it seems silly to call out a professional to fix a leaky faucet or to look at a light that doesn’t seem to want to work all the time. You may decide to wait until there are several problems that need attention before making the call to a professional. This isn’t always a good idea. Sometimes, the most innocent looking problems are actually much more serious than you may have thought. An electrician in Beverly Hills wants you to understand that even the smallest thing could mean big trouble for you and your home. At The Electric Connection you will find a team of professionals who are ready to answer any question you may have about your electrical system, even if you think it is silly.

Some of the most common things that are ignored are those intermittent lights or outlets. Sometimes they work and sometimes they don’t. You may assume it is just one of those things and do without the light or find another outlet, but you shouldn’t. Outlets and lights that don’t work all the time are a sign of trouble and it needs to be investigated by an electrician. Beverly Hills homeowners should know that these problems could be an indicator of faulty or loose wiring. If the wires touch or they could create a spark which will ignite the insulation in the wall thus setting off a chain of events that puts your life at risk and ultimately destroys your home.

Never assume an electrical problem is not a big deal. It is worth a call to an electrician. You can rely on The Electric Connection to answer any questions you may have and to provide you with a knowledgeable electrician should you need it.

When I was a kid growing up in Los Angeles, I never saw a ceiling fan in my friends’ homes. We called them “swamp coolers,” and they appeared as props in movies that were set in the deep South or in Casablanca.

While I never saw a real one as a kid, ceiling fans date back to the late 1800’s, when they were originally powered by water. In 1882, Philip Diehl, the German-American inventor of the motor for Singer sewing machines, adapted his sewing machine motor for the ceiling fan. Electric ceiling fans grew in popularity and were quite commonplace in both America and abroad by the 1920’s. Movies from the 20’s often feature them in restaurants and hotel lobbies.

Between the 1930’s and 1950’s in the U.S., however, the fans went out of vogue. Thus, my lack of experience with them as a child (which dates me as a Baby Boomer!) However, with the oil shortages of the 1970s, we started to wake up to the cost of electricity, and the fans experienced a revival. Since the 1970’s their popularity has gone up and down, but has been in uptrend since about 2000, when energy conservation again became a priority. If you would like to save energy and money, check out how ceiling fans can save energy and money in both summer and winter.

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