Sale posters and coupons aren’t the only ways to make sales. You can use lights to your advantage, too. LED retail lighting can be used to create an environment that makes shoppers feel welcome and caters to their needs and expectations. Use LED store lighting to draw people in, to keep them focused, to guide them throughout your store, and to save money. There are so many ways that the right lighting can be beneficial to customer satisfaction and sales. Take a look at the following list of do’s and don’ts to achieve store lighting that will help you reach your goals.

There’s more to effective LED retail lighting than meets the eye. Creating an efficient lighting system that looks how you want while promoting products, making customers feel comfortable, and, in turn, increasing sales involves knowing the technical details of potential bulbs and fixtures. These details include efficacy, color-rendering index (CCT), and intensity.

Intensity/Lumens

In the past, the brightness of incandescent, halogen, fluorescent, or high-intensity discharge (HID) lights was measured by wattage. Now, a common method for measuring brightness is lumens. The higher the lumens, the brighter the bulb. Comparable wattage is always listed on our product pages for compatible products. If you’re upgrading from incandescent to LED and want a bulb or fixture that’s similar in brightness, you can use lumens for an estimate of what incandescent wattage would be. Simply remove the last number of the lumen value. The number that’s left represents estimated incandescent wattage. As an example, an LED light that emits 600 lumens is approximately as bright as a 60-watt incandescent bulb.

Efficacy

As a business owner or manager, you’re most likely concerned with getting the biggest bang for your buck. By paying attention to efficacy, you can make sure that you get the most light for the amount of power the bulb or fixture consumes. Efficacy is the amount of visible light that is produced with a certain amount of power (watts). You can determine the efficacy of a product by dividing its lumens by the watts it consumes. For example, a bulb that emits 480 lumens and consumes eight watts of power (480/8) has an efficacy of 60 lumens per watt. A bulb with this efficacy would be a much better option than one that emits 480 lumens at 12 watts.

CCT

CCT indicates the hue and tone of white light emitted from a specific bulb or fixture. CCT is measured in Kelvins (K), which is similar to degrees in Celsius. Different temperatures on the Kelvin scale represent different colors. For example, light at 2000K-3500K looks more orange/yellow and is called ultra warm or warm white, and as temperature increases in Kelvins, color changes to more of a “paper white” known as natural or neutral white (between 3500K and 5100K) and finally into a bluish-white known as cool white (5100K+).

The color temperature you choose will depend on the mood and shopping experience you want to give your customers. A retailer like Hollister for instance, who strives to create a laid-back, relaxed atmosphere, utilizes warm white and even ultra-warm white lights. Add on the cozy furniture setup and music and it’s clear that the goal is to get customers to hang out, relax, and spend more time in their store. Logic says that the more time you spend in a store, the higher the chances are that you’ll buy something.

Bed Bath and Beyond, on the other hand, uses a different approach to make sales. Their stores are filled with bright natural white light to showcase the wide variety of products that they offer. Customers are going to struggle in a store like BBB if it’s dimly lit. Knowing whether or not a shirt looks good is a lot different than buying new pots and pans. Dim light is flattering and more forgiving when customers are trying on clothes, but it won’t help you read whether or not your pans are dishwasher safe or scratch resistant. The lighting you choose should mesh well with the products you’re trying to sell. Using lighting to set the mood is a great idea so long as that mood doesn’t impact a customer’s ability to shop.

One of any retailer’s main goals when choosing lighting is to make sales. Use light to your advantage when trying to highlight certain things or create visual appeal. Make it obvious where new arrivals or sale items are. Use light to create a path that will guide customers through your entire store. Use LED sign modules for your store window or LED light boxes that feature your products. Anything unique, whether it’s cove lighting, lighting under a set of shelves, decorative light fixtures, or simply how you arrange your lights, is more likely to catch someone’s eye.

There are so many retail lighting options to choose from. Take a look at the list below to see some of the possibilities.

LED tube lights for fluorescent light fixtures

LED strips or puck lights for display case and shelf lighting

Retrofit can lights

Sign modules for store windows or creating custom signs

Canopy lights for outdoor overhangs

If your floor plan is constantly changing, it might be best to install a retail lighting system that can be changed as well. Track lights or gimbal and eyeball can lights can all be aimed in different directions. Depending on the products you’ll be displaying, you might also want to order new bulbs of varying intensities or color temperatures for these fixtures.

There are numerous places that are easy to overlook when planning your retail lighting project. Don’t forget the fitting rooms. This is where shoppers ultimately decide if a clothing item will work for them. Natural or warm white light is best, and a high-CRI LED light will show colors most accurately.

Illuminate aisles to guide customers through the store. Shoppers shouldn’t feel like they’re lost in a maze. Give them a sense of direction to know how to get where they want to go.

Don’t make it hard for customers to leave your store. Use LED light bulbs for exit sign backlighting and spotlighting. These lights are especially important during power outages or in emergencies.

If you’re putting your products on shelves, overhang from other shelves can cause shadows or limit light to the area. LED strip lights are a great solution for this. They have adhesive backings for easy installation, and most can be cut to fit the area that needs lighting. If you’re not crazy about the look of a strip under your shelves or if you want to eliminate hot spots (bright points of light), you can create your own LED strip light fixture using an aluminum channel and diffusing lens.

Make sure the checkout and customer service areas can be found easily in your store. Use different lighting or more lighting to make it stand out. Get creative with LED strip light fixtures around the counter, an edge-lit sign, or a custom-printed LED light box.

You might think that your parking lot has nothing to do with sales, but that is incorrect. If your parking lot is dimly lit, your store is not only less visible, but it’s also not as safe as it could be. A poorly lit parking lot can make customers feel uncomfortable and can lead to accidents. It can also be a problem for capturing security footage.  

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To see more retail lighting options, visit our commercial lighting category, indoor and outdoor LED lights can also be found in our light box, fixtures, landscape categories.

Sometimes the bad news about energy and the environment in the media can be overwhelming. Good news tends to get pushed aside in favor of spectacular disasters. Yet, every day in towns and cities across America, people are working on green energy projects that both help the environment and save money. This shouldn’t be a surprise — survey after survey has found that most Americans are concerned about the environment, and most cities today are scrambling to save money.

Energy Saving Light Bulbs in Street Lights. Replacing conventional incandescent electric bulbs with LED bulbs in street lights is one popular green energy project. In the largest such project in the world, Los Angeles is replacing the bulbs of 140,000 street lights. The LED bulbs use considerably less electricity, creating not only money savings but also savings in the oil and coal needed to generate electricity. When complete, the project will save the City $10 million each year. Of that, $2.5 million will be saved on maintenance costs and $7.5 million in electrical usage. The project will also reduce carbon emissions from electric generation by 40,500 tons per year. That’s like taking 6,700 cars off L.A. streets for the life of the bulbs – every year for 10 or so years.

L.A. City engineers originally hoped that the LED bulbs would save 40% on electric bills. When they measured the savings of switching over the first 20,000 bulbs, they were pleasantly surprised to find that the savings on electricity was more like 55%. The City has also found that the LED lights create brighter and more uniform visibility, reducing pockets of dark shadow that conventional street lights tend to leave.

L.A. Mayor Villaraigosa commented proudly, “We’re seeing L.A. lead the way.” The project is being funded, in part, by Federal stimulus dollars as well as the Clinton Foundation. Sarah Potts of the Clinton Foundation said, “The Clinton Climate Initiative was excited to work on this project mainly because L.A. was willing to be a mover on this. They were willing to set the bar for where energy efficiency street lighting could and should go.”

However, L.A. is not alone. This type of green street lighting project is being undertaken from Ann Arbor, Michigan, to towns in Northern California, where PG&E, the electric utility, gives rate breaks and rebates to its street light customers who switch over to LED bulbs.

Green Energy Projects at Home. We don’t have to wait for government projects before we can start saving money by helping the environment. If you want to go greener in your own home or business, you can take steps that range from quick and simple to more ambitious:

1) Replace the bulbs in your home with compact fluorescent bulbs (CFLs). Today’s fluorescents fit into regular lamps and fixtures, come in a range of warm colors, and save electricity. While CFL bulbs cost more at the supermarket, they last longer than old-fashioned incandescents, and so cost less over their lifetimes. You can start by buying a four-pack on your next trip for groceries. Unscrew the bulbs in the light fixtures you use most often and screw in the new bulbs. It’s that simple. If you have any questions, you can call The Electric Connection, your Los Angeles electrician.

2) Install a ceiling fan. Ceiling fans are very efficient when it comes to cooling a room. Set your thermostat for the air conditioner 2 degrees higher than usual, turn on your ceiling fan, and you’re achieving the usual cooling effect while saving money and electricity.

3) Here’s a more ambitious green step. Make your next car an electric hybrid or all-electric. Electric vehicles reduce our dependence on foreign oil — 60% of our oil imports are burned in our vehicles. Electric vehicles are available today that are competitively priced, convenient, and also give you the benefit of freeing you from the ups and downs of gas prices while enjoying the satisfaction of helping the environment. When you’re ready to make the move, keep in mind that The Electric Connection, a fully licensed and bonded electrician in Los Angeles CA, installs electric vehicle chargers.

If you see solar panels on some of the buildings in your town or if you’ve purchased an Energy Star appliance or installed compact fluorescents in your light fixtures, you and your town are part of the green energy movement that is quietly growing throughout our country. To find out more, call The Electric Connection, a knowledgeable green Los Angeles electrician. To visit their website, simply type in electrician Los Angeles CA on a web search, and you’ll very easily find their site near the top of the first page.

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Mortgage lenders try to look at the big picture, considering things like taxes and insurance when deciding how much they can loan out to homeowners and buyers. However, there's a major ongoing expense that appraisers currently don't take into account – monthly utility bills. You don't need to be an electrician to understand that the money you pay for power each month makes an impact on your budget and even affects the value of your home. A bill currently in front of Congress – the SAVE Act – would acknowledge that reality and let federal mortgage lenders make energy efficiency part of their formula.

Increasing the Value of Your Home

Essentially, the SAVE Act would make it easier to get financing for efficiency upgrades, even folding funding for it into traditional mortgages.

“This bill would require federal mortgage agencies to recognize the energy efficiency upgrades in a home during the mortgage underwriting process, thereby increasing the value of the home,” President of the Alliance to Save Energy Kateri Callahan said in a statement. 

The SAVE Act claims it would bring a number of benefits in addition to loosening the drawstrings on bank financing for efficiency. Among them:

A Diverse Group of Supporters

The SAVE Act was first introduced in 2013. Although Congress has yet to vote on the measure, it has lined up a diverse group of supporters who aren't typically on the same side of major issues, from the U.S. Chamber of Commerce and the National Association of Manufacturers to the Alliance to Save Energy, the National Resources Defense Council, the U.S. Green Building Council and others.

In the meantime, there are a number of steps you can take around your home today to cut down on your utility bills. If you need any help installing efficient appliances or upgrading your home electric system, contact an expert electrician today.

When it comes to your home's electrical system, you don't want to overestimate your capabilities by attempting a repair that should be handled by a professional. The risks associated with a faulty electrical system are many, ranging from damage to your property to life-threatening injuries.

However, one simple repair that should be easy enough for the average homeowner is replacing a fuse or a breaker.

Homes that feature a breaker have a series of "on" or "off" switches that will trip when a surge is too powerful. Fuse boxes will feature small, bolt-like fuses that need to be replaced after a surge blows the device out.

Breakers and fuses are designed to protect the wires' ampacity rating and the devices and appliances that they are connected to. Where a breaker will simply switch off when wiring is overwhelmed, fuses are built to a specific size that will moderate the amount of power that goes to a specific source. When a fuse constantly blows or a breaker is continually tripping, some homeowners think it's because they have invested in the wrong size for the wiring. To correct this issue, some individuals will try inserting larger fuses or breakers. In almost all instances, this will only cause more problems.

via Wikimedia

2. Ricky Martin wins Song of the Year

Puerto-Rican heart throb Ricky Martin played a huge role in bringing Latin pop to the American music scene during the 41st Grammy Awards show in February of 1999. In December he was rewarded again at the Billboard Music Awards by winning Song of the Year for his hit single “Livin’ La Vida Loca.”