As much as some good task lighting and a ceiling full of recessed cans will make a room come alive, there’s nothing like airy, natural light. You can change your home’s color, its style, and even its structure, but when it comes to the amount of sun you get, you can rarely change much. How much natural light you home receives depends on so many different factors both in and outside of your house – the direction your home faces, the topography and structures around, the number of windows you have – these can be costly or just impossible to fix.

So, when you’re on the market for a new house, be sure to consider the lighting potential of any dwelling – lest you end up with a dungeon, or an oven.

Here are some questions to keep in mind when scoping out a new property:

Normally, south-facing homes get sun at the front of the house, and for most of the day. They tend to be brighter and warmer. A house that faces north gets light at the back and is cooler and darker. This may be especially important to note depending on your climate. When it’s cool most of the year, you may want a house that’s naturally a little warmer, if it’s warm for most of the year, you may prefer a house that doesn’t make you cook.

Also be sure to take a look around your property and note what could potentially affect your light. Does your house face an open field, or another row of houses? Are you at the base of a hill that will cast a shadow for most of the day, or at the top, almost always exposed to sunlight? These factors will influence the brightness in your home, and also the temperature.

Once your house is built, it can be costly and time-consuming to add or remove windows. So, before taking the plunge and becoming a home owner, make sure to consider the size, shape, and placement of your windows, and what that means for the home’s natural light levels.

Are there large trees close to the house blocking out the light? Will a close-by lake reflect directly into your windows? Are the windows crazy tiny or just too big? Be sure to consider modifications – window coverings you’ll have to buy, foliage you’ll have to trim – and whether or not they would make a difference.

Are you thinking that it might be a good time to install solar panels for your home? More correctly, there has never been a better time to invest in solar panels. Why is it such a good time to install solar panels?

For starters, there are incredible federal tax rebates currently in place that allow you to detect a portion of the expense of installing the panels from your taxes. About a third of that cost, no matter the cost, can be subtracted from your taxes.

The California Solar Initiative was put in place a few years back to encourage residents to take advantage of one of our most abundant resources: sunshine. Now, you may be eligible for a variety of monetary incentives to install a home solar array. The policies are extremely varied across the state, and many of them have expired. Some areas still have potential for Solar Incentives, so acting now could save you additional money.

There is already a favorable picture of the solar installation scene right now, but it gets even better when you consider solar leasing. Solar leasing isn’t the right choice for everybody, but it has tremendous allure, too. Basically, solar leasing is a partnership between you and a solar installation contractor. They install the system and you pay back the cost of the materials over time. Even as they pay down their solar lease, many residents enjoy savings on their power bills, too. You might even be eligible for free installation, making the proposition an investment of zero dollars for a lifetime of savings.

If you’re interested in the potential of solar panels and solar leasing, call us to discuss your options. We can get you started with a quote over the phone today and soon have a solar array up at your house. It’s never too late to start saving, so start today!

Sale posters and coupons aren’t the only ways to make sales. You can use lights to your advantage, too. LED retail lighting can be used to create an environment that makes shoppers feel welcome and caters to their needs and expectations. Use LED store lighting to draw people in, to keep them focused, to guide them throughout your store, and to save money. There are so many ways that the right lighting can be beneficial to customer satisfaction and sales. Take a look at the following list of do’s and don’ts to achieve store lighting that will help you reach your goals.

There’s more to effective LED retail lighting than meets the eye. Creating an efficient lighting system that looks how you want while promoting products, making customers feel comfortable, and, in turn, increasing sales involves knowing the technical details of potential bulbs and fixtures. These details include efficacy, color-rendering index (CCT), and intensity.

Intensity/Lumens

In the past, the brightness of incandescent, halogen, fluorescent, or high-intensity discharge (HID) lights was measured by wattage. Now, a common method for measuring brightness is lumens. The higher the lumens, the brighter the bulb. Comparable wattage is always listed on our product pages for compatible products. If you’re upgrading from incandescent to LED and want a bulb or fixture that’s similar in brightness, you can use lumens for an estimate of what incandescent wattage would be. Simply remove the last number of the lumen value. The number that’s left represents estimated incandescent wattage. As an example, an LED light that emits 600 lumens is approximately as bright as a 60-watt incandescent bulb.

Efficacy

As a business owner or manager, you’re most likely concerned with getting the biggest bang for your buck. By paying attention to efficacy, you can make sure that you get the most light for the amount of power the bulb or fixture consumes. Efficacy is the amount of visible light that is produced with a certain amount of power (watts). You can determine the efficacy of a product by dividing its lumens by the watts it consumes. For example, a bulb that emits 480 lumens and consumes eight watts of power (480/8) has an efficacy of 60 lumens per watt. A bulb with this efficacy would be a much better option than one that emits 480 lumens at 12 watts.

CCT

CCT indicates the hue and tone of white light emitted from a specific bulb or fixture. CCT is measured in Kelvins (K), which is similar to degrees in Celsius. Different temperatures on the Kelvin scale represent different colors. For example, light at 2000K-3500K looks more orange/yellow and is called ultra warm or warm white, and as temperature increases in Kelvins, color changes to more of a “paper white” known as natural or neutral white (between 3500K and 5100K) and finally into a bluish-white known as cool white (5100K+).

The color temperature you choose will depend on the mood and shopping experience you want to give your customers. A retailer like Hollister for instance, who strives to create a laid-back, relaxed atmosphere, utilizes warm white and even ultra-warm white lights. Add on the cozy furniture setup and music and it’s clear that the goal is to get customers to hang out, relax, and spend more time in their store. Logic says that the more time you spend in a store, the higher the chances are that you’ll buy something.

Bed Bath and Beyond, on the other hand, uses a different approach to make sales. Their stores are filled with bright natural white light to showcase the wide variety of products that they offer. Customers are going to struggle in a store like BBB if it’s dimly lit. Knowing whether or not a shirt looks good is a lot different than buying new pots and pans. Dim light is flattering and more forgiving when customers are trying on clothes, but it won’t help you read whether or not your pans are dishwasher safe or scratch resistant. The lighting you choose should mesh well with the products you’re trying to sell. Using lighting to set the mood is a great idea so long as that mood doesn’t impact a customer’s ability to shop.

One of any retailer’s main goals when choosing lighting is to make sales. Use light to your advantage when trying to highlight certain things or create visual appeal. Make it obvious where new arrivals or sale items are. Use light to create a path that will guide customers through your entire store. Use LED sign modules for your store window or LED light boxes that feature your products. Anything unique, whether it’s cove lighting, lighting under a set of shelves, decorative light fixtures, or simply how you arrange your lights, is more likely to catch someone’s eye.

There are so many retail lighting options to choose from. Take a look at the list below to see some of the possibilities.

LED tube lights for fluorescent light fixtures

LED strips or puck lights for display case and shelf lighting

Retrofit can lights

Sign modules for store windows or creating custom signs

Canopy lights for outdoor overhangs

If your floor plan is constantly changing, it might be best to install a retail lighting system that can be changed as well. Track lights or gimbal and eyeball can lights can all be aimed in different directions. Depending on the products you’ll be displaying, you might also want to order new bulbs of varying intensities or color temperatures for these fixtures.

There are numerous places that are easy to overlook when planning your retail lighting project. Don’t forget the fitting rooms. This is where shoppers ultimately decide if a clothing item will work for them. Natural or warm white light is best, and a high-CRI LED light will show colors most accurately.

Illuminate aisles to guide customers through the store. Shoppers shouldn’t feel like they’re lost in a maze. Give them a sense of direction to know how to get where they want to go.

Don’t make it hard for customers to leave your store. Use LED light bulbs for exit sign backlighting and spotlighting. These lights are especially important during power outages or in emergencies.

If you’re putting your products on shelves, overhang from other shelves can cause shadows or limit light to the area. LED strip lights are a great solution for this. They have adhesive backings for easy installation, and most can be cut to fit the area that needs lighting. If you’re not crazy about the look of a strip under your shelves or if you want to eliminate hot spots (bright points of light), you can create your own LED strip light fixture using an aluminum channel and diffusing lens.

Make sure the checkout and customer service areas can be found easily in your store. Use different lighting or more lighting to make it stand out. Get creative with LED strip light fixtures around the counter, an edge-lit sign, or a custom-printed LED light box.

You might think that your parking lot has nothing to do with sales, but that is incorrect. If your parking lot is dimly lit, your store is not only less visible, but it’s also not as safe as it could be. A poorly lit parking lot can make customers feel uncomfortable and can lead to accidents. It can also be a problem for capturing security footage.  

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To see more retail lighting options, visit our commercial lighting category, indoor and outdoor LED lights can also be found in our light box, fixtures, landscape categories.