Proper lighting and positioning is a major factor in enhancing your brand image, building a customer base and increasing the sales of your retail store. A well-designed store is bound to generate higher sales than the one with an ordinary interior.

Shoppers these days are more knowledgeable and opinionated than ever before. There is a need for retailers to equip themselves with the right skills and tools to attract their attention and make shopping a memorable experience for them.

Upgrading the lights and positioning is one of the easiest ways to restore and enhance your store’s appeal, thereby making an impact on the sales.

The Retail Welcome

Your store’s exteriors and lighting systems are vital. This is the place making way to the store entrance. If your store is inside a shopping mall, then you might spend more on ads, signage and billboards, or else lighting should be the focus.

The proper outdoor lighting. Mostly, we tend to focus on name boards which are aesthetically designed with spotlights. But outside area should never be ignored.

The entrance of the store makes an emotional connection with a shopper. That’s where you showcase your products. Proper lighting and correct positioning can make all the difference here. Even an ordinary product can be made to look good when the lighting is spot on. This persuades the people who don’t intend to shop in the first place, enter your store.

Good lighting designers would strongly suggest using a variety of lighting intensities, colors, fixtures and placements to craft an impressive entrance.

Product Lighting

Right lighting at various areas within a retail store increases shoppers’ engagement with the products. Different lighting caters to different products which could be dissimilar in shape, size, texture, pattern and color.

The lighting needs to be in tune with the products that your brand sells, so at the time of testing, customers can closely experience the appearance and usefulness of the products they want to purchase. For example in a clothing store, the color of lighting often makes a garment look different in terms of shade and tone.

Lighting for walls and decorative stuff in your store should never take precedence over product lighting. You are there to sell your products and not murals or ceilings. A retail store for interior items is an exception.

Light boxes can enhance the appearance of your top products and special items. Since shoppers are naturally drawn to striking and unique displays, these items gain instant visibility. This makes it a great opportunity to showcase the best sellers, higher margin items, or even items you simply wish to sell faster.

Lighting the Fitting Rooms

Proper illumination within the fitting or trial rooms ensures an easy selection and product check for shoppers.

Make sure that the colors, quality, and fit are clearly visible. Smart lighting with careful use of mirrors and cabinets makes a product look better when tried on.

Customer Experience is Paramount – Some Tips

Right lighting and positioning is only one of the parameters among others that define sales strategies but mostly, it is overlooked by retailers.

Store owners and retailers must find out a way to measure if the store lighting is making an impact to their footfalls and sales. The results would certainly convince them revive the entire store from lighting perspective.

One of the main stays in Industrial and Commercial Lighting has been the Metal Halide Bulb. It is common in Indoor Fixtures, such as High Bays, Canopy Lights, Garage Lights and Low Bays. It is

So you have a Metal Halide (or even High Pressure Sodium) light, and you want to convert to LED. You’ve done your research, you’ve been inundated with marketing materials that tell you what is the most important thing to consider (coincidentally it probably is something they think is important). And now you are left to make a decision. New or retrofit? What new versus retrofit. We sell both. Our retrofits perform as well if not better than new fixtures, but not all retrofit kits can make that claim. However, if your fixtures are old, leak, and have seen their better days, then by all means replace them. It does not make sense to buy a new fixture that includes a retrofit kit inside of it like some vendors will try and sell you. The engineering of some of the new fixtures are fantastic. However, the real reason you would want to consider retrofitting is because you have a significant investment in fixtures. Why not keep that investment? Retrofitting is extremely cost effective, especially our Look for the DLC Premium Symbol, it’s different than the DLC Standard symbol. And that gives you the quick notification that the light you are looking at is the most efficient.

And why does that matter. It’s simple. It will save you a lot more money. Let me do three comparisons for you. First a retrofit kit designed at 97 lumens per watt to replace a 400W Metal Halide bulb, a second at 102 lumens per watt and ours at 155 lumens per watt. Lets keep everything else the same. Cost of electricity, hours of use. The only thing different you will notice is the watts consumed and the lumens produced. For the record, our retrofit kit uses the least amount of energy in this test BUT also produces the most amount of light. We will use 12 hours a day operating time and .12 kw.h electricity cost

Calculation 1: 97 lumens per watt retrofit head, 135 watts, 13164 lumens

Savings per fixture per year over 400 watt Metal Halide: $170.82

Calculation 2: 102 lumens per watt retrofit head, 143 watts, 14600 lumens

Savings per fixture per year over 400 watt Metal Halide: $166.62

OK, so between the competitor options, you are neck and neck, the difference is so minimal you can make your decision based on whose website you like more

Calculation 3: 155 lumens per watt retrofit head, 100 watts, 15,776 lumens (this is our LED Retrofit Kit)

Savings per fixture per year over 400 watt Metal Halide: $189.22

So there is clearly a $18.40 savings over the first LED retrofit option and a $22.60 savings per fixture over the second LED Retrofit option. And, we produce more light!

We have 3 mini LED Retrofit Kits, 30W, 45W and 60W designed to replace up to 250W Metal Halide. We have 3 standard sized retrofit kits, 75W, 100W and 120W designed to replace from 250 Watt to 400 Watt Metal Halide. We have 2 Large Retrofit Kits, 150W and 200W, designed to provide more light than a 400W Metal Halide up to 750W Metal Halide. And we have 3 Extra Large retrofit kits, 280W, 320W and 350W, designed to replace 1000W Metal Halide.

This modern living/dining area designed by This award-winning kitchen designed by The last thing you want in home lighting design is for your house to look like you just stepped into the lighting aisle at Home Depot.

Honestly, there is no hard and fast rule about how much is too much.  Generally we’d say to be careful not to over-do it in open areas that flow into other rooms (like kitchen/dining/family rooms). Space the lights appropriately and alternate between recessed & pendant lighting. The last thing you want is for your home to look like a lighting store.

The bottom line is that there really is no one way to do lighting, and at the end of the day if it makes you happy, then it’s perfect.  Experiment with your style and create Pinterest boards to develop your look.

Do you find it effortless to incorporate a wide variety of styles into your home design or do you struggle with the need to keep it consistent?  We’d love to hear about it!

My wife and I are the happy parents of a sixteen-month-old boy. Having a kid has turned out to be every bit as wonderful and exhausting as our family and friends told us it would be. We can see why everyone we knew with children, including our own parents, told us with that knowing smile, “Your life will never be the same.” They were right. There’s never a dull moment, is there? Every day presents new challenges and responsibilities.

For example, a couple hours ago, my son was screaming at his grandma for taking a bite of his banana. Nap time soon? Sheesh.

3. Use an In-Wall Night Light

Instead of that old incandescent night light just begging to be pulled out of the wall by your young one’s inquisitive hands, consider a safer and greener alternative. LED night lights will safen and cozy-up baby’s room in elegant and energy-smart fashion.