Sale posters and coupons aren’t the only ways to make sales. You can use lights to your advantage, too. LED retail lighting can be used to create an environment that makes shoppers feel welcome and caters to their needs and expectations. Use LED store lighting to draw people in, to keep them focused, to guide them throughout your store, and to save money. There are so many ways that the right lighting can be beneficial to customer satisfaction and sales. Take a look at the following list of do’s and don’ts to achieve store lighting that will help you reach your goals.

There’s more to effective LED retail lighting than meets the eye. Creating an efficient lighting system that looks how you want while promoting products, making customers feel comfortable, and, in turn, increasing sales involves knowing the technical details of potential bulbs and fixtures. These details include efficacy, color-rendering index (CCT), and intensity.

Intensity/Lumens

In the past, the brightness of incandescent, halogen, fluorescent, or high-intensity discharge (HID) lights was measured by wattage. Now, a common method for measuring brightness is lumens. The higher the lumens, the brighter the bulb. Comparable wattage is always listed on our product pages for compatible products. If you’re upgrading from incandescent to LED and want a bulb or fixture that’s similar in brightness, you can use lumens for an estimate of what incandescent wattage would be. Simply remove the last number of the lumen value. The number that’s left represents estimated incandescent wattage. As an example, an LED light that emits 600 lumens is approximately as bright as a 60-watt incandescent bulb.

Efficacy

As a business owner or manager, you’re most likely concerned with getting the biggest bang for your buck. By paying attention to efficacy, you can make sure that you get the most light for the amount of power the bulb or fixture consumes. Efficacy is the amount of visible light that is produced with a certain amount of power (watts). You can determine the efficacy of a product by dividing its lumens by the watts it consumes. For example, a bulb that emits 480 lumens and consumes eight watts of power (480/8) has an efficacy of 60 lumens per watt. A bulb with this efficacy would be a much better option than one that emits 480 lumens at 12 watts.

CCT

CCT indicates the hue and tone of white light emitted from a specific bulb or fixture. CCT is measured in Kelvins (K), which is similar to degrees in Celsius. Different temperatures on the Kelvin scale represent different colors. For example, light at 2000K-3500K looks more orange/yellow and is called ultra warm or warm white, and as temperature increases in Kelvins, color changes to more of a “paper white” known as natural or neutral white (between 3500K and 5100K) and finally into a bluish-white known as cool white (5100K+).

The color temperature you choose will depend on the mood and shopping experience you want to give your customers. A retailer like Hollister for instance, who strives to create a laid-back, relaxed atmosphere, utilizes warm white and even ultra-warm white lights. Add on the cozy furniture setup and music and it’s clear that the goal is to get customers to hang out, relax, and spend more time in their store. Logic says that the more time you spend in a store, the higher the chances are that you’ll buy something.

Bed Bath and Beyond, on the other hand, uses a different approach to make sales. Their stores are filled with bright natural white light to showcase the wide variety of products that they offer. Customers are going to struggle in a store like BBB if it’s dimly lit. Knowing whether or not a shirt looks good is a lot different than buying new pots and pans. Dim light is flattering and more forgiving when customers are trying on clothes, but it won’t help you read whether or not your pans are dishwasher safe or scratch resistant. The lighting you choose should mesh well with the products you’re trying to sell. Using lighting to set the mood is a great idea so long as that mood doesn’t impact a customer’s ability to shop.

One of any retailer’s main goals when choosing lighting is to make sales. Use light to your advantage when trying to highlight certain things or create visual appeal. Make it obvious where new arrivals or sale items are. Use light to create a path that will guide customers through your entire store. Use LED sign modules for your store window or LED light boxes that feature your products. Anything unique, whether it’s cove lighting, lighting under a set of shelves, decorative light fixtures, or simply how you arrange your lights, is more likely to catch someone’s eye.

There are so many retail lighting options to choose from. Take a look at the list below to see some of the possibilities.

LED tube lights for fluorescent light fixtures

LED strips or puck lights for display case and shelf lighting

Retrofit can lights

Sign modules for store windows or creating custom signs

Canopy lights for outdoor overhangs

If your floor plan is constantly changing, it might be best to install a retail lighting system that can be changed as well. Track lights or gimbal and eyeball can lights can all be aimed in different directions. Depending on the products you’ll be displaying, you might also want to order new bulbs of varying intensities or color temperatures for these fixtures.

There are numerous places that are easy to overlook when planning your retail lighting project. Don’t forget the fitting rooms. This is where shoppers ultimately decide if a clothing item will work for them. Natural or warm white light is best, and a high-CRI LED light will show colors most accurately.

Illuminate aisles to guide customers through the store. Shoppers shouldn’t feel like they’re lost in a maze. Give them a sense of direction to know how to get where they want to go.

Don’t make it hard for customers to leave your store. Use LED light bulbs for exit sign backlighting and spotlighting. These lights are especially important during power outages or in emergencies.

If you’re putting your products on shelves, overhang from other shelves can cause shadows or limit light to the area. LED strip lights are a great solution for this. They have adhesive backings for easy installation, and most can be cut to fit the area that needs lighting. If you’re not crazy about the look of a strip under your shelves or if you want to eliminate hot spots (bright points of light), you can create your own LED strip light fixture using an aluminum channel and diffusing lens.

Make sure the checkout and customer service areas can be found easily in your store. Use different lighting or more lighting to make it stand out. Get creative with LED strip light fixtures around the counter, an edge-lit sign, or a custom-printed LED light box.

You might think that your parking lot has nothing to do with sales, but that is incorrect. If your parking lot is dimly lit, your store is not only less visible, but it’s also not as safe as it could be. A poorly lit parking lot can make customers feel uncomfortable and can lead to accidents. It can also be a problem for capturing security footage.  

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To see more retail lighting options, visit our commercial lighting category, indoor and outdoor LED lights can also be found in our light box, fixtures, landscape categories.

Every commercial space, whether it’s a hotel, restaurant, office, department store, small shop, school, or hospital, can benefit from switching to LED lighting. LEDs are energy-efficient alternatives to halogen, and Universal LED Bulb Finder to search by bulb type, or browse our site to see hundreds of lighting options.

There are many LED recessed lighting options for existing can lights, eyeball lights, or other recessed commercial applications. Traditionally, recessed fixtures contain either a PAR halogen bulb or a BR incandescent bulb. These bulbs are available in several different sizes, and each type has its own set of features. BR bulbs typically have wide flood beam patterns and allow for more of a gradual fade of light. LED replacement PAR and BR bulbs have those same features but with increased energy efficiency and longer life spans. Complete LED fixture replacements, such as downlights, are also an option.

When it comes to commercial lighting, one of the most popular fixtures is the fluorescent panel light with T8 tubes. These panels offer little in the way of quality lighting. Hot spots are visible even through their textured lenses, and the light that they emit has a yellow-green hue. CRI), which is the key to showing the true colors of objects and surroundings. They emit crisp, clear illumination with no visible hotspots, and you won’t have to worry about replacing them for a very long time.

It’s no secret that a well-lit sign will stand out more than one that is poorly lit. LED sign modules are available in many different intensities and colors to illuminate signs, light boxes, marquees, and channel letters. Because LED bulbs can last up to 25 times longer than incandescent or halogen alternatives or approximately five times longer than fluorescent tube lights, the need for replacements is few and far between.

We all know that buying and selling a home can be one of the most stressful things we ever do. And if you’re selling your house, it’s extremely important to make sure your home is up to code. Some electrical code violations are illegal, others are dangerous—some are both! There is a major benefit to scheduling an electrical inspection prior to putting your home on the market: you have the ability to correct any electrical code violations ahead of time, which may help in avoiding delays in the negotiation and sale of your home.

Electrical code violations pose serious health and safety risks to anyone in the home. Don’t fall victim to the common wiring problems and mistakes that, left uncorrected, have the potential to cause short circuits, shocks and even fires. Avoid these violations that could cost you your home—and your life:

How to Choose the Right Sized Chandelier for Your Home

Chandeliers are designed to float in a room as an important part of the decor. Too large and this fixture will overpower the space. Too small and it will look out of place as an afterthought.

“Placing a chandelier that is too small in a space is likely the biggest mistake because it’s very noticeable,” says Joe Rey-Barreau, educational consultant for the American Lighting Association (ALA) and assistant professor of interior design at the University of Kentucky. “Great designers, therefore, tend to make their decisions on fixtures that may appear slightly larger than might be appropriate. It’s generally always best to make the mistake on a fixture being too big than too small.”

Capitol Lighting offers a wide range of modern chandeliers to crystal and Italian chandelier styles to choose from.  Whether you are purchasing an Italian chandelier or a modern chandelier, size matters! To make sure your chandelier is the right size for the room in which it will hang, consider the following questions:

1. How high is your ceiling? Taller ceilings demand larger chandeliers. 4. What is the form and design of the chandelier? Light, airy fixtures tend to look larger.

To have all of your chandelier questions answered, visit one of our seven Capitol Lighting showrooms today!