Proper lighting and positioning is a major factor in enhancing your brand image, building a customer base and increasing the sales of your retail store. A well-designed store is bound to generate higher sales than the one with an ordinary interior.

Shoppers these days are more knowledgeable and opinionated than ever before. There is a need for retailers to equip themselves with the right skills and tools to attract their attention and make shopping a memorable experience for them.

Upgrading the lights and positioning is one of the easiest ways to restore and enhance your store’s appeal, thereby making an impact on the sales.

The Retail Welcome

Your store’s exteriors and lighting systems are vital. This is the place making way to the store entrance. If your store is inside a shopping mall, then you might spend more on ads, signage and billboards, or else lighting should be the focus.

The proper outdoor lighting. Mostly, we tend to focus on name boards which are aesthetically designed with spotlights. But outside area should never be ignored.

The entrance of the store makes an emotional connection with a shopper. That’s where you showcase your products. Proper lighting and correct positioning can make all the difference here. Even an ordinary product can be made to look good when the lighting is spot on. This persuades the people who don’t intend to shop in the first place, enter your store.

Good lighting designers would strongly suggest using a variety of lighting intensities, colors, fixtures and placements to craft an impressive entrance.

Product Lighting

Right lighting at various areas within a retail store increases shoppers’ engagement with the products. Different lighting caters to different products which could be dissimilar in shape, size, texture, pattern and color.

The lighting needs to be in tune with the products that your brand sells, so at the time of testing, customers can closely experience the appearance and usefulness of the products they want to purchase. For example in a clothing store, the color of lighting often makes a garment look different in terms of shade and tone.

Lighting for walls and decorative stuff in your store should never take precedence over product lighting. You are there to sell your products and not murals or ceilings. A retail store for interior items is an exception.

Light boxes can enhance the appearance of your top products and special items. Since shoppers are naturally drawn to striking and unique displays, these items gain instant visibility. This makes it a great opportunity to showcase the best sellers, higher margin items, or even items you simply wish to sell faster.

Lighting the Fitting Rooms

Proper illumination within the fitting or trial rooms ensures an easy selection and product check for shoppers.

Make sure that the colors, quality, and fit are clearly visible. Smart lighting with careful use of mirrors and cabinets makes a product look better when tried on.

Customer Experience is Paramount – Some Tips

Right lighting and positioning is only one of the parameters among others that define sales strategies but mostly, it is overlooked by retailers.

Store owners and retailers must find out a way to measure if the store lighting is making an impact to their footfalls and sales. The results would certainly convince them revive the entire store from lighting perspective.

There are so many things to love about the coming holiday season. Great food, great company, family, festive decorations; we couldn’t be more excited! But there’s a not so great factor attached to it all, too. That hefty electric bill you’ll be seeing. Looking for ways to keep your costs at a minimum this holiday? The expert electricians at Hoffman Electrical can provide some easy fixes!

Our professionals have been proudly serving Tampa and Clearwater, Florida for years now. When it comes to quality and top-tier service, we’re the name to know in electrical! And as  apart of our great service, we’re always looking for ways to help out. If you want to reduce your energy costs this season, we’ve got the solutions you’ll be happy to know.

Home ownership comes with a great deal of responsibility. There is a lot of upkeep that goes into keeping a house operating as it should and of course, the cosmetic appearance of the home is also a lot of work. When you buy a house, you expect to have some repairs. Those repairs may be very minimal and more to make the house a little more functional or they can be much more extensive and costly. You may have bought a home that had electrical problems you weren’t aware of or maybe you have lived in the home for some time and have recently come to realize you have an electrical issue. If you suspect there is something not quite right with the electrical wiring in your house, you need to call a Beverly Hills electrician like those at The Electric Connection.

House fires caused by faulty wiring are far too common. They happen at any time of the day or night and can be absolutely devastating. Prevention is truly the only real way of fixing an electrical wiring hazard. It isn’t always easy to see a problem, especially if it is behind the walls and covered by insulation. This is why you need an electrician. Beverly Hills homeowners who have a sneaky suspicion there is an issue shouldn’t put it off. Call and have a wiring inspection right away. They are inexpensive and well worth the cost to find a problem and have it fixed before it becomes a huge problem that puts the lives of the family at risk.

You don’t have to wait to experience an electrical issue to have a wiring inspection. Give yourself peace of mind by have an electrician in Beverly Hills check things out. You will be informed of any potential issues. If it is all clear, you will sleep better at night knowing it is safe. Give The Electric Connection a call today and schedule your electrical inspection.

Looking for an electrician in Baltimore or Bethesda, MD? Perhaps you need one in Alexandria, VA or Washington, DC. No matter where in the DC Metropolitan area you need an electrician, make sure you enlist the services of a licensed electrician. There are many benefits of hiring licensed electricians, and learning about these benefits will help you determine if this is the right course of action for you.

Licensed electricians:

When you enlist the services of a licensed electrical contractor, you can be sure that the electrician is fully knowledgeable about the complex workings of the electrical system in your home. Many people think they can learn the skills needed to do minor household electrical work, but the truth is that your home’s electrical system is more complex than you realize. Our electricians are fully licensed and have years of experience completing electrical installations and repairs in homes throughout MD, VA, and DC. They have successfully completed rigorous training, which means they have the skill set necessary to handle any electrical issue.

A licensed electrician understands all the codes and regulations in place for residential and commercial electrical work. The National Electrical Code (NEC), or NFPA 70, is a regionally adoptable standard for the safe installation of electrical wiring and equipment in the United States. Rest assured that the electricians here at Kolb Electric have a thorough understanding of NEC requirements as it pertains to circuit breaker replacement, panel upgrades, surge protection, and more.

By trusting a licensed electrical contractor to take care of your residential or commercial electrical needs, you can feel confident knowing that the electrician will have all the tools and equipment necessary to complete the job—accurately and in a timely manner. Homeowners, in most cases, simply do not have the proper tools and equipment necessary to complete electrical jobs, small or large.

There’s a reason the NEC standard has been put into place for electrical work—it functions as a critical safety measure. Hiring a licensed electrical contractor is safer than if you were to do the job yourself. Working with electricity can be very dangerous, but skilled professionals understand how to complete electrical work safely.

Kolb Electric is a full-service electrical contractor providing electrical services, including troubleshooting, circuit breaker replacement, panel upgrades, and surge protection. We also offer installation of ceiling and attic fans, outdoor lighting, light switches, dimmers, and light fixtures.

We fully support and promote the continuing education of our expert electricians. Call us or contact us online so we can handle your electrical needs—we’ll get it right the first time around.

For some reason, some homeowners seem to think that their ceiling fans are more fashionable than they are functional. This could not be further from the truth, though. While your ceiling fans are not going to actively cool the air in your home, as an air conditioner will, they are able to help distribute cooled air throughout the house more effectively. This can help to make your home feel more comfortable, allowing you to raise the temperature at the thermostat a bit. They also use far less energy than ACs, so put them to use, rather than your air conditioner, on stuffy nights that aren’t quite intolerably hot.

Not only will ventilating your home when the sun goes down help you to boost the quality of the air in your home, but it can also take a serious amount of strain off of your air conditioning system. It sounds simple, but simply shutting down your AC and opening up the windows when the air outside cools down can make a big difference. Close the windows early in the morning when you wake up in order to trap cool air therein.

While there are many ways in which you may go about cooling your home more efficiently, the best is simply to dial our number and to schedule routine air conditioning maintenance service. Our professional technicians will thoroughly inspect your system and tune it up as needed. This will allow it to cool your home with as little energy consumption as possible. Contact us today to schedule maintenance with professional technicians you can trust.